Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session
Name
Lisa Horwich
Title
Managing Partner, Pallas Research Associates
Bio
Lisa Horwich is the founder of Pallas Research Associates, based in Seattle, Washington. Pallas focuses on B2B qualitative research primarily for the tech and manufacturing industries.
Lisa started her research career as a quant researcher but found she really enjoys talking to people rather than crunching numbers. Prior to her career in market research, Lisa spent time in software development as well as ERP system integration. She currently serves on the executive board for QRCA and co-chairs the organization’s B2B SIG. Lisa has spoken widely on technology topics and has been published in Research World and Greenbook.
Lisa started her research career as a quant researcher but found she really enjoys talking to people rather than crunching numbers. Prior to her career in market research, Lisa spent time in software development as well as ERP system integration. She currently serves on the executive board for QRCA and co-chairs the organization’s B2B SIG. Lisa has spoken widely on technology topics and has been published in Research World and Greenbook.
