President and Principal Consultant, JAM3 Strategic Marketing & PR, LLC
Bio
John is a highly accomplished, versatile, and strategic marketing and communications professional with 25+ years’ experience in creating brands and implementing comprehensive multi-channel, digital marketing plans, business partnerships and communication strategies. He is skilled in crisis/issues management and is a seasoned leader in performance marketing and promotion, sports marketing, and hospitality. John most recently served as VP of Marketing & Public Affairs for Lehigh Valley Health Network (LVHN) where he optimized the marketing team and tactical approach into a Moneyball revenue strategy through targeted, demand generation efforts. Prior to joining LVHN, John served as Chief Marketing Officer at Orlando Health (2007-15) where he also led the transformation of brand, marketing strategy and talent optimization. John holds a BA from Bloomsburg University (1974) and earned a certificate in Executive Leadership from the Center for Professional Development at Georgetown University in DC.