In 2011, Hunter Thurman started Alpha-Diver with the vision of applying behavioral science to more deeply understand marketplace behavior. He gathered leading minds in the worlds of neuroscience & psychology, and quickly discovered the wealth of insight that was sitting untapped within academia. He and his team built the framework of durable, predictable human truths – specifically, the 4 drivers, and 5 barriers that underlie behavior. The A-D team works with the world’s leading brands, and the Wall Street analyst community, to continually explain, measure, and predict consumer behavior.