Elise Holbrook has worked in higher education marketing since she was a student herself. Currently serving as the Senior Manager of University Social Media at Ohio University, her passion for education and deep understanding of digital culture drive social media strategy that steps outside the proverbial academic box. She specializes in creating modernized content that actually resonates, operating off the strong belief that institutional social media doesn’t have to be boring. She leads engaging, student‑first content, and proves higher ed can show up trendy, relevant, and fun.