As the innovation manager for consumer insights at the Melitta Group, Ann-Katrin is dedicated to bridging the gap between groundbreaking innovation and actionable consumer insights. Her journey in market research is characterized by an unwavering commitment to understanding consumer behavior and translating that knowledge into strategic initiatives that drive business growth.
Holding a master of science in consumer psychology and market research, Ann-Katrin has refined her skills in various research methodologies, enabling her to delve into the subtleties of consumer preferences and market trends.