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Name
Jim White
Title
President, RealityCheck
Bio
Jim White, Ph.D., is president of RealityCheck Consulting, a global insights and brand strategy firm. A former journalist turned researcher, he has spent more than 20 years helping leading brands uncover the deeper identity stories that drive consumer behavior. Jim combines academic rigor with creative curiosity to reveal how identity, emotion and narrative shape brand power. He holds a doctorate in communication studies from Northwestern University and has taught courses in persuasion, popular culture and brand strategy.
