Farra Kober is an Emmy Award-winning content strategist and producer. At WeWork, she serves as the Senior Director of Content, responsible for the creative strategy and operations behind the company's editorial content, inclusive of the Ideas website, WeWork's proprietary research studies, and educational webinars. Prior to joining WeWork Farra was the VP of Content at theSkimm, a 7+ Million subscriber strong media organization targeted at millennial women, and previously held a 10 year tenure at MSNBC, concluding her time there as Director of Digital for the cable network. Farra is a proud alumna of Brown University and now serves on the university's Communications Advisory Council.