Benish Mahmood

Director, Global Partnerships, Publicis Content

As Global Partnerships lead for Publicis Content, Benish has been responsible for developing partnership strategy and framework to manage multiple global partnerships across the world which place our brands in the lives of consumers by leaning on the credibility of partners and build familiarity and trust with the audience. As consumers become more aware of advertising tactics it is important to find ways to place the brand within the user journey allowing consumers to engage with branded content in a native environment. With content partnerships we look to activate throughout the funnel and across all touchpoints from print, digital and social and provide brands that one stop solution from upper to lower funnel opportunities in a cost effective way by applying economies of scale with global partners.