Jose Cleofas Arreola, a mexican roaster of quality coffees, has been involved in specialty coffee for the last 30 years. He is a roaster and coffee distributor in Mexico. He has been an avid promoter of Coffee Quality as well as of the World Barista Championships all over the world, both as a WCE representative and as an International Certified Judge, and as a SCA trainer. He has been instrumental in the organization of the Mexican Barista Championships. He is also a very committed Board Member of many Non Profit organizations in Tijuana, Mexico, his city of residence. He is very outspoken about human rights.