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Name
Sylvain Eyraud
Title
Global Marketing Fine fragrance, Beauty, Lifestyle & Communication Director at Takasago
Bio
“I am a brand lover. A beauty lover. A fragrance lover. And a storyteller.” That is how Sylvain Eyraud defines himself with very Mediterranean warmth and enthusiasm. Communicating the world of perfumery, of houses, know-hows, and the stories of the men and women who carry them, is his passion.
Hired by Takasago in Paris in 2017, Sylvain has a 360° vision of the world of perfumery. He has driven change both within brands and within a composition house. A challenge he met with success at Puig as France Marketing and Communication Director from 2013 to 2017. In this position, he brought together, for the first time, operational marketing, media and digital, press relations and retail. He developed the premium operational strategy with Prada, Valentino and Comme des Garçons, as well as integrating Jean-Paul Gaultier within the portfolio and successfully launching Invictus by Paco Rabanne
Hired by Takasago in Paris in 2017, Sylvain has a 360° vision of the world of perfumery. He has driven change both within brands and within a composition house. A challenge he met with success at Puig as France Marketing and Communication Director from 2013 to 2017. In this position, he brought together, for the first time, operational marketing, media and digital, press relations and retail. He developed the premium operational strategy with Prada, Valentino and Comme des Garçons, as well as integrating Jean-Paul Gaultier within the portfolio and successfully launching Invictus by Paco Rabanne
