Olympia Moukas

Sr. Director, Institutional Investment Marketing

Olympia is Senior Director, Institutional Investment Marketing where she leads marketing
strategy and execution of retirement product marketing campaigns, including product
launches and pilots to assess marketability of innovative new solutions and partnerships.
Olympia and her team develop end-to-end marketing plans and lead integrated B2B2C
marketing programs partnering closely with business partners to ensure that these
strategies and programs align with business objectives. Olympia has extensive
knowledge and rich subject matter expertise of retirement plan products, especially
lifetime income, annuities and target-date solutions.
Prior to her current role, Olympia has held several roles in TIAA’s marketing organization
in B2B/institutional, B2C and Product Marketing. Notable roles in Institutional Marketing
include leading the Institutional Sales Marketing team and Institutional Marketing Strategy
for Consultants/Intermediaries. Other roles demonstrating a broad cross-functional
marketing expertise include leading Marketing Communications/Creative Services,
Pension Product Marketing Strategy and Transactional/Regulatory Communications.
Early in her career, Olympia began in marketing as a writer, and before that she was a
Financial Consultant working with plan participants on retirement distribution and asset
allocation strategies.
Olympia holds an MBA from New York University’s (NYU’s) Stern School of Business in
Finance and International Business, and a B.A. from NYU in Economics and Political
Science. Olympia holds FINRA Series 6, 7, 24 and 63 registrations. Olympia enjoys
sports, travel and outdoor activities as well as spending time with her family. Olympia is
fluent in Modern Greek.