Tom Higgins is a senior growth product marketer at Voxpopme, where he helps insights and marketing teams unlock richer human understanding through video research. With nearly a decade in the consumer insights industry, Tom champions a more conversational, video-first approach to research – one that brings decision-makers closer to the people behind the data. He works closely with enterprise brands and research agencies teams to show how AI-powered qualitative tools can scale depth, speed and impact. His focus sits at the intersection of product, storytelling and growth – helping teams not just gather insights but activate them.