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Name
Lauren Hennessy
Title
Outreach Program Manager, Stanford University
Bio
Lauren Hennessy oversees outreach and communications for Stanford's Sustainability and Business Services office, showcasing the work that the university undertakes to minimize its environmental impact with innovations in infrastructure, and working to foster sustainable behaviors on campus through conservation campaigns and programs. She developed and launched a new online engagement platform to track and measure individual environmental conservation, with more than $100,000 in calculated savings, doubling program participation in the first year.
Making Behavior Change Meaningful, Accessible, and Appealing
Stanford University's My Cardinal Green platform has offered a single point of access for which a diverse campus community can engage with sustainability. The speaker will discuss the implementation and impact of this on-line incentive program, discuss the strengths and opportunities with Traditional Engagement Programs versus User-Designed Programs and share how Stanford University's has increased participation in its overall sustainability programs and notably, their Zero Waste programs, through this platform.
Making Behavior Change Meaningful, Accessible, and Appealing
Stanford University's My Cardinal Green platform has offered a single point of access for which a diverse campus community can engage with sustainability. The speaker will discuss the implementation and impact of this on-line incentive program, discuss the strengths and opportunities with Traditional Engagement Programs versus User-Designed Programs and share how Stanford University's has increased participation in its overall sustainability programs and notably, their Zero Waste programs, through this platform.
