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Name
Irina Barbalova
Title
Global Lead, Health and Beauty, Euromonitor International
Bio
Irina Barbalova heads up the global Beauty industry division at Euromonitor International, which she joined in 1999.
Irina is responsible for the strategic direction and evolution of Euromonitor International’s Beauty offering, which provides strategic insights and tactical solutions across 100+ markets worldwide.
As a Global Lead, she focuses on developing expertise and thought leadership through strong commercial engagement and strategy support across the business.
Irina leads the strategic insights agenda and its commercial relevance across the increasingly intersecting health and beauty space. She has specialist expertise in Wellness and advises clients across a range of industries on the business implications of this megatrend.
Before heading up the Beauty industry in 2008, Irina also managed the research programme for the Home Care & Tissue/Hygiene industries for 7 years.
Irina is responsible for the strategic direction and evolution of Euromonitor International’s Beauty offering, which provides strategic insights and tactical solutions across 100+ markets worldwide.
As a Global Lead, she focuses on developing expertise and thought leadership through strong commercial engagement and strategy support across the business.
Irina leads the strategic insights agenda and its commercial relevance across the increasingly intersecting health and beauty space. She has specialist expertise in Wellness and advises clients across a range of industries on the business implications of this megatrend.
Before heading up the Beauty industry in 2008, Irina also managed the research programme for the Home Care & Tissue/Hygiene industries for 7 years.
