Jim Yu is the co-founder and CEO of BrightEdge, the essential platform for content marketing. He has in-depth expertise in SEO practices and developing and marketing on-demand Big Data software platforms for advanced digital marketing. Prior to BrightEdge, Jim led the platform products team at Salesforce that delivered the industry's first cloud computing platform. His experience includes working with leading brands such as Salesforce, Marriott and Microsoft and on BrightEdge partnerships with Adobe, Facebook and Twitter.