Managing Director, Posterscope International (PSI)
Ben is the Managing Director of Posterscope International (PSI), Dentsu International’s global location-based marketing specialist. PSI are responsible for OOH and Airport media investment and activation across the network.
Ben has worked for Posterscope for the last 21 years in various planning, strategy, innovation and leadership roles across the UK, Russia, China and Japan. At Dentsu Inc. he spent 5 years helping to establish new OOH focused solutions in Japan such as Liveboard, now Japan’s leading OOH SSP. Ben was also responsible for platforms and partnerships, accelerating Posterscope’s data & automation strategies, in the Asia Pacific region. He joined PSI as Managing Director in September 2019.
Outside of work Ben spends most of his time bringing up his daughters, making music and continuing to study Japanese language.