Andy has over 25 years of experience and expertise as a serial entrepreneur in the world of marketing, insight and strategy. He has been the founder of multiple award-winning agencies, including Illuminas and Truth Consulting. Andy is a well-known thought leader in the sector and has gained many industry awards for his conference presentations and papers. He has been experimenting with the measurement of meaning for some years and launched Signoi in 2019 to deliver the world’s first commercial software for quantitative semiotics. His latest venture – AI Bods – taps into the power of new-generation AI to simulate, based on high quality data, market research audiences in an accurate and engaging way. Along the road, he’s also been an advisor to MESH Experience and a non-executive director of Verve. He is a fellow of the Market Research Society in the U.K.