Sonal Apte is Elo’s Vice President of retail and hospitality solutions and is responsible for driving vertically-focused strategy. She aims to bring elegance to customer experiences and agility to enterprise tech-enabled deployments without compromising on in-store infrastructure needs of security and reliability. Prior to this role, Sonal led product management at Elo for core retail solutions including POS and self-service. Sonal’s background includes Big 4 consulting with Deloitte and management roles at CPG and technology companies. She earned an MBA from the Southern Methodist University Cox School of Business in Dallas, TX.