Co-Founder & Business Development Manager at INSCYD
Bio
Greg Hillson, co-founder of INSCYD, has been at the forefront of integrating advanced physiological testing tools into coaching and lab businesses. With over 15 years of experience in sales leadership and marketing, Greg has managed sales teams and strategic partnerships with renowned sports federations and professional teams, including the Alpecin Cycling Team, Belgian Cycling Federation, and German Ski Team.
Greg's expertise lies in leveraging data-driven insights to enhance athlete performance and business growth. He has played a pivotal role in creating and executing go-to-market strategies, helping businesses scale their revenue significantly.
Outside of his professional endeavors, Greg enjoys participating in endurance sports and exploring innovative technologies.