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Name
Mark Howell
Title
Managing Director, PLAY - a strategic retail design agency
Bio
Mark is passionate about creating online and offline consumer experiences which aim to establish meaningful relationships between shoppers and brands. He believes that strategic retail design has the power to drive traffic, promote brand engagement, incentivise advocacy, provide assurance and nurture brand loyalty; Achieving business objectives and meeting the changing needs of the consumer. He has over 10 years’ experience leading creativity and innovation for global brands across a range of retail sectors including cosmetic & fragrance, tobacco, consumer electronics, food and drinks.
