Colin McWhinnie

Co-founder, Sales Primer

Sales is the most critical and foundational business skill for entrepreneurs, yet it remains the most challenging for many to master. Colin started Canada Start Up in 2005 to help business leaders and entrepreneurs build and grow their companies through practical sales consulting and test-driven sales programs. Since then he has worked with hundreds of early-stage and growth companies in industries ranging from B2B/B2C SaaS , Robotics, MedTech, Fintech, IoT, Assistive Technologies, and Internet Security. He has been a featured mentor with Volition Advisors, ERIN, SFU Innovation Lab, the BCIT Venture Program, and the Langara Entrepreneurial Training program, and a featured keynote speaker across North America, including the MIT Venture forum in Seattle.

Colin also owns and operates SalesXperts since 1997, executing B2B sales programs for companies in the Technology, Manufacturing and Financial sectors. His clients have ranged from large organizations such as Oracle, Bell, and Vancity Credit Union, to over 200 small to mid-size businesses at all stages of their business lifecycle.