Lana Tkachenko

Senior Marketing Director at Force of Nature

Lana Tkachenko is a senior digital marketer and brand strategist at Force of Nature, a company that makes an appliance that converts salt, water, and vinegar into a germ-killing cleaner and disinfectant. She specializes in ecommerce growth, customer acquisition, and omnichannel marketing, leading a high-performing email & SMS program that drives engagement, retention, and revenue. Despite working in the space, she’s a sucker for a clever subject line or a perfectly timed SMS—yes, she’s that person who actually reads marketing emails.