As Group Sustainability Officer of the L’OCCITANE en Provence brand, Adrien Geiger is a daily advocate for the power of nature. Initially based in London, he first led product development and then the Group’s digital arm, becoming Chief Digital Officer in 2014. He completely revamped the L’OCCITANE en Provence brand’s e-commerce strategy, which accounts for over 80% of the Group’s turnover. This success propelled him into the roles of first Chief Customer Experience Officer and then Chief Growth Officer, before taking on the overall management of the brand at group level.
In early 2020, Adrien officially took the reins as Group Sustainability Officer, in which he ambitiously leads all the Group’s sustainable development operations and initiatives. Adrien is an active member of the One Planet Business for Biodiversity (OP2B) coalition and supports the L’OCCITANE Group brands around the world in their commitment to regenerate biodiversity and develop the regions in which they operate.