Waste Reduction Program Manager, City of Santa Cruz
Bio
Leslie O'Malley is the Waste Reduction Program Manager for the City of Santa Cruz, Public Works Department. She holds professional association certifications in Zero Waste Principles and Practices and was recently named Sustainability Champion of the Month by University of California, Santa Cruz.
Her creative and bold education and outreach strategies garnered her department the "Outstanding Recycling Program" award from the California Resource and Recovery Association in 2019.
Master Recycler Program - Small investment - Big return! Now is the time to increase efforts to engage and educate community members about the importance of reducing waste and recycling properly.
Daily, people witness a barrage of news stories about the current state of recycling and the need to rethink purchases and avoid creating waste in the first place. Receptivity is high, don't squander this opportunity!
Providing community members with the history, current practices and future goals of sustainable materials management will amplify and expand the efforts of a small staff tasked with reducing solid waste disposal and contamination in recycling streams. A Master Recycler Volunteer Training Program is an efficient and effective way to accomplish this.
No need to reinvent the wheel. This "How To" session will leave attendees inspired and armed with the information and framework they need to design and implement a program of their own. Why, What, Who, How and Where will be our guide. Topics covered will include; Identifying your end goal or outcome, creating a curriculum, finding guest speakers, advertising and recruitment, communication tools and retention strategies.
Investing in this program now will yield results immediately and into the future. Within weeks you will have community champions with specialized knowledge to educate and empower friends, neighbors, schools, businesses, local groups, and special events to waste less and "recycle right."