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Name
Vanessa Kuykendall
Title
COO, Market Defense
Bio
In her 25+ year history in beauty retail, Vanessa Kuykendall has led teams and driven revenue in brick & mortar, E-Commerce, and now Amazon. A founding partner at Market Defense, Vanessa leads Client Delivery where her team protects brand equity and drives profitable growth in the Amazon Marketplace. They provide a full suite of services including Account Management, Brand Protection, Logistics & Operations, Advertising, and Creative for beauty brands like Dr. Dennis Gross Skincare, this Works and Beauty Bakerie; the average YoY increase in their portfolio was 75% over 2021.
Her past roles include Sales, Merchandising and Marketing at MAC Cosmetics, Tiffany & Co., The Body Shop, Estee Lauder, Walgreens and Beauty.com, the first prestige beauty online retailer to sponsor NY Fashion week shows.
Vanessa rounds out her proficiencies as a savvy spokesperson, celebrity makeup artist, corporate trainer and trend-spotter, including educating on the intersection of Amazon & Beauty at the upcoming Cosmoprof 2022 Entrepreneur Academy.
Her past roles include Sales, Merchandising and Marketing at MAC Cosmetics, Tiffany & Co., The Body Shop, Estee Lauder, Walgreens and Beauty.com, the first prestige beauty online retailer to sponsor NY Fashion week shows.
Vanessa rounds out her proficiencies as a savvy spokesperson, celebrity makeup artist, corporate trainer and trend-spotter, including educating on the intersection of Amazon & Beauty at the upcoming Cosmoprof 2022 Entrepreneur Academy.
