Proud Mancunian, Dr Louise Maynard-Atem, heads up the Data Insights team at GBG. Louise uses data to develop new products and services across identity, location and fraud intelligence, creating solutions and offering insights that only GBG can deliver.
Louise believes that technology and data have the potential to be a great leveller. She is research lead and executive committee member for Women in Identity, a non-profit that inspires, elevates and supports a more diverse workforce in the digital identity industry. She has used her position to showcase how data and digital identity solutions can improve social inclusion and help the most marginalised people in society get access to digital services.
Louise holds a MSc in Chemistry and a PhD in Materials Science. During the Covid-enforced lockdown, Louise added Level 2 and Level 3 wine tasting certificates from the Wine & Spirit Education Trust to her list of qualifications. She is also talented in circus skills, including the trapeze.