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Name
Kerry Benson
Title
Creative Solutions Lead, Kantar
Bio
Kerry Benson has been leading the Content Analytics Practice at Kantar since 2019. The practice develops AI solutions designed to rapidly measure and uncover insights that improve creative quality for advertisers, agencies and publishers. Its flagship product, Link AI, has not only been used by clients, but has proven to be an essential tool in aggregating creative data which Kerry has used to create thought leadership for advertisers running ads throughout the pandemic.
Prior to joining Kantar, Kerry lead teams across a wide variety of clients at Hill Holliday, kpb, Ogilvy and others. She’s worked on campaigns that have won multiple awards, including Effies and Cannes Lions. Kerry has also served on the 4As Eastern Board of Governors and as a judge for the North American Effies.
Prior to joining Kantar, Kerry lead teams across a wide variety of clients at Hill Holliday, kpb, Ogilvy and others. She’s worked on campaigns that have won multiple awards, including Effies and Cannes Lions. Kerry has also served on the 4As Eastern Board of Governors and as a judge for the North American Effies.
