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Name
Melanie Bender
Title
President VERSED
Bio
Melanie Bender is one of Fast Company's Most Creative People and the President of VERSED, the cleanest brand in drugstore skincare (vegan and sustainably-minded, too). At VERSED, Melanie combines community-driven development with hyper-growth management to make good skin and clean products accessible for all. Melanie was previously Vice President of Marketing and Brand Development at Who What Wear, the popular fashion media and apparel brand that VERSED spunoff from.
Prior to VERSED and Who What Wear, Melanie played a key role in Westfield's customer strategy, leading brand vision and marketing for a one-billion-dollar development and helping incubate Westfield's Future of Retail initiative to lead the convergence of tech, culture, and commerce. Melanie previously worked with Mana Products, one of the world's leading contract beauty manufacturers, to shape brand development and growth initiatives for owned and partner brands across mass retail, DTC, salon and MLM channels. At 24, Melanie co-founded Post+Beam, a marketing consultancy helping brands reach millennials through emerging digital channels, with clients including Sephora, Li & Fung and Make Up For Ever.
Melanie lives in LA with her husband and daughter.
Prior to VERSED and Who What Wear, Melanie played a key role in Westfield's customer strategy, leading brand vision and marketing for a one-billion-dollar development and helping incubate Westfield's Future of Retail initiative to lead the convergence of tech, culture, and commerce. Melanie previously worked with Mana Products, one of the world's leading contract beauty manufacturers, to shape brand development and growth initiatives for owned and partner brands across mass retail, DTC, salon and MLM channels. At 24, Melanie co-founded Post+Beam, a marketing consultancy helping brands reach millennials through emerging digital channels, with clients including Sephora, Li & Fung and Make Up For Ever.
Melanie lives in LA with her husband and daughter.
