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Name
Luis (Lucho) Zapater
Title
Director of Sales and Marketing, Mountain Lodges of Perú
Bio
From an early age, Lucho is passionate about nature and adventure tourism. In his 30+ years of experience in this industry, he’s worked in nature travel, adventure travel, different categories of hotel management, touristic trains and a variety of projects. Lucho believes in sustainability and conservation as pillars to this business, having participated in community tourism, science projects and destination marketing strategies, both in Peru and abroad. Currently, Lucho is the Director of Sales and Marketing for Mountain Lodges of Peru, while collaborating with Promperu, SERNANP and the academic sector. Lucho sits on the board of a few companies and is also a long-distance athlete, having successfully finished marathons, triathlons and ultramarathons.