Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session
Name
Lisa Coelho
Title
Sustainable Materials Management Specialist, SCS Engineers
Bio
Ms. Coelho is a Sustainable Materials Management Specialist with SCS Engineers in Pleasanton, California. Lisa has a background in agricultural systems management and environmental sciences with a B.S. from San Jose State University. With over 5 years of experience in the solid waste industry, Lisa is currently assisting municipalities with planning for California's Short-lived Climate Pollutant Act known as Senate Bill (SB) 1383 by providing waste characterization studies, technical assistance for organics recycling and food recovery program strategies.
Preventing Household Food Waste at the Source: Pilot Program
Community-based social marketing (CBSM) is an ideal framework for developing a residential food waste prevention campaign that applies to a majority of residents in Santa Clara County, but can be customized to individual lifestyles. The behaviors related to the prevention and recycling of food waste may be more personal than other types of recycling, because the actions that lead to food waste are much more complex and not always visible, (including cost of food, pace of work, commute and family schedules, convenience, health goals, social pressure, family history, etc.). It is important to understand all potential barriers and benefits to a behavior to design an effective behavior change program.
A combination of in-person intercept surveys and literature review were used to identify the most effective and efficient strategies to overcome barriers and increase participation in residential waste prevention behaviors. The intercept interviews focused on four genres of strategies: (1) fruit, (2) vegetables, and (3) leftovers, and (4) organizing the refrigerator. Each of these strategies also aligns with data collected by the National Resource Defense Council. From this foundational research, SCS Engineers, Gigantic Idea Studio, Action Research and Santa Clara County's staff developed a pilot outreach campaign to implement and evaluate food waste reduction strategies for a scalable countywide campaign.
Attendees will learn about the consumer research informing selected behavioral strategies, recommended communication approaches and customization of collateral, practices for measuring behavior change, and other insights from our residential pilot campaign that support the reduction of household food waste.
Preventing Household Food Waste at the Source: Pilot Program
Community-based social marketing (CBSM) is an ideal framework for developing a residential food waste prevention campaign that applies to a majority of residents in Santa Clara County, but can be customized to individual lifestyles. The behaviors related to the prevention and recycling of food waste may be more personal than other types of recycling, because the actions that lead to food waste are much more complex and not always visible, (including cost of food, pace of work, commute and family schedules, convenience, health goals, social pressure, family history, etc.). It is important to understand all potential barriers and benefits to a behavior to design an effective behavior change program.
A combination of in-person intercept surveys and literature review were used to identify the most effective and efficient strategies to overcome barriers and increase participation in residential waste prevention behaviors. The intercept interviews focused on four genres of strategies: (1) fruit, (2) vegetables, and (3) leftovers, and (4) organizing the refrigerator. Each of these strategies also aligns with data collected by the National Resource Defense Council. From this foundational research, SCS Engineers, Gigantic Idea Studio, Action Research and Santa Clara County's staff developed a pilot outreach campaign to implement and evaluate food waste reduction strategies for a scalable countywide campaign.
Attendees will learn about the consumer research informing selected behavioral strategies, recommended communication approaches and customization of collateral, practices for measuring behavior change, and other insights from our residential pilot campaign that support the reduction of household food waste.
