Cathy Burns is CEO of the Produce Marketing Association (PMA), based in Newark, Delaware. She joined PMA in 2013 following 25 years of experience in the grocery industry, where she most recently served as president of Food Lion, Harveys and Reid’s, and was a member of the Delhaize America Executive Committee. She is responsible for a number of strategic PMA initiatives, including increasing consumption of fresh fruits and vegetables; development of PMA Board of Directors and staff; and applying expertise and exceptional insights as a retail leader to opportunities to help PMA members more effectively engage and communicate with consumers.
PMA is the leading trade association representing companies from every segment of the global produce and floral supply chain. With over 50,000 individual members from 54 countries, PMA provides solutions to the industry’s greatest challenges to grow a healthier world.
Burns was named a 2007 Top Woman in Grocery by Progressive Grocer, was awarded The Packer’s 2008 Produce Marketer of the Year award, named one of Supermarket News’ Power 50 in 2009, was named one of Mass Market Retailer’s Most Influential Women in Mass Market Retailing in 2010, and was recognized as one of the top 25 leaders in the produce and floral industries by The Packer in 2018.