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Doug Welsh
Vice President, Peet's Coffee & Tea
Doug Welsh is Vice President of Coffee for Peet’s Coffee & Tea. Peet’s was established in 1966 in Berkeley, California, fount of the farm to table renaissance in American foodways. Originator Alfred Peet brought the focus of the industry to the finest grades of Arabica coffee and the pursuit of roasting as a craft. As only the third Roastmaster at the pioneering company and leader of the quality movement. Doug is responsible for coffee overall, from sourcing to the blending, roasting, and brewing of a superior customer experience. Among other international fora, he has served as a judge at Cup of Excellence, speaker at Symposium, and is past President of the Pacific Coast Coffee Association. Doug resides in Berkeley and holds degrees in Sociology and Law from the University of California.