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Name
Ron Howard
Title
Founder & CEO, Mercury Analytics
Bio
Ron Howard is the founder and CEO of Mercury Analytics. A highly skilled tech industry
entrepreneur and esteemed consultant to DC political elites, Ron has been a passionate
visionary for the development of innovative software and hardware technologies throughout his career. Ron has a history of hands-on corporate leadership at numerous tech companies, as
employee #1 at several startups, and CEO managing multi-hundred million dollar public and
private corporate transactions.
Recognizing that research insights are critical to guide any business, marketing or branding
venture, after the sale of his networking company, Penril Datability, Ron turned his focus to
address the limitations of traditional research, ultimately guiding the development of
technologies designed to create and execute research better, quicker and more cost-effectively.
Building on his internet and software development expertise, Ron founded Ntercept
Communications in 1999 to marry Internet technology with market research, working closely
with the founding members of PSB Insights (Mark Penn, Doug Schoen, Mike Berland). After
selling Ntercept to Omnicom, Ron joined PSB assisting on political and crisis issues, as well as
establishing and leading PSB’s Internet Research Group.
Mercury Analytics is Ron’s latest advanced technology research company, founded in 2006.
Using proprietary technologies that enable rapid response execution, advanced media testing of video, images, digital assets, and messages, within the US or across the globe, Mercury executes hundreds of studies quarterly for a wide range of clients. Clients include media companies NBCUniversal, Condé Nast, New York Times, Paramount, Disney, best-in-class global
communications firm BCW, and hundreds of leading brands. Mercury also provides research
support to many research firms and provided media and message testing for seven of the US
presidential campaigns in the 2020 election cycle, as well as numerous state elections, on a nonpartisan basis.
Ron provides executive level consulting on the most critical topics involving political issues, crisis
response, ad testing / impact and optimization, and product market targeting. He works directly with the company’s government affairs and pollster clients.
entrepreneur and esteemed consultant to DC political elites, Ron has been a passionate
visionary for the development of innovative software and hardware technologies throughout his career. Ron has a history of hands-on corporate leadership at numerous tech companies, as
employee #1 at several startups, and CEO managing multi-hundred million dollar public and
private corporate transactions.
Recognizing that research insights are critical to guide any business, marketing or branding
venture, after the sale of his networking company, Penril Datability, Ron turned his focus to
address the limitations of traditional research, ultimately guiding the development of
technologies designed to create and execute research better, quicker and more cost-effectively.
Building on his internet and software development expertise, Ron founded Ntercept
Communications in 1999 to marry Internet technology with market research, working closely
with the founding members of PSB Insights (Mark Penn, Doug Schoen, Mike Berland). After
selling Ntercept to Omnicom, Ron joined PSB assisting on political and crisis issues, as well as
establishing and leading PSB’s Internet Research Group.
Mercury Analytics is Ron’s latest advanced technology research company, founded in 2006.
Using proprietary technologies that enable rapid response execution, advanced media testing of video, images, digital assets, and messages, within the US or across the globe, Mercury executes hundreds of studies quarterly for a wide range of clients. Clients include media companies NBCUniversal, Condé Nast, New York Times, Paramount, Disney, best-in-class global
communications firm BCW, and hundreds of leading brands. Mercury also provides research
support to many research firms and provided media and message testing for seven of the US
presidential campaigns in the 2020 election cycle, as well as numerous state elections, on a nonpartisan basis.
Ron provides executive level consulting on the most critical topics involving political issues, crisis
response, ad testing / impact and optimization, and product market targeting. He works directly with the company’s government affairs and pollster clients.
