Kirstin is a lead product marketing manager at Klaviyo. Her diverse background spans driving core product marketing for data security and software development products at Salesforce, to leading product marketing strategy for SaaS startups across various stages, and advising B2B and B2C brands on bilingual email marketing campaign strategies. Kirstin enjoys bridging marketing, sales, and product teams, crafting compelling messaging and positioning, and generating customer experiences that ignite delight.