Sheri Fitts

Founder, ShoeFitts Marketing

Sheri Fitts, a financial services marketing and brand guru, will completely upend the way you think about generating referrals, attracting the best-fit client, and driving sales and retention goals. From Utah to the United Kingdom, she has shared her expertise as a marketer and business owner with packed, in-person and virtual audiences. Sheri’s clients include leaders and advisors from such forward-thinking companies as Ameriprise, BlackRock, Charles Schwab, LPL Financial, Principal, Transamerica, Commonwealth, John Hancock and more. Throughout her 30-year career she’s been an early adopter of technology. She sent her first email newsletter in 1998 and coded her first website in 2000. In 2006, she began teaching financial service organizations the ins and outs of LinkedIn – at a time when many were hoping the “Internet thing” would blow over. Today she continues to drive innovation and exploration through her work to help industry leaders broaden their reach through video and virtual media. Beyond simply turning on the camera and offering a talking-head solution, Sheri coaches leaders and their teams as they reimagine their next virtual high-stakes presentation.