Since Kateryna has a scientific background, marketing, and technical skills, she is passionate about Data Science and Data Journalism. As Research Editor at Serpstat, Kateryna conducts all stages of research projects: collects search analytics data from search engines with the help of Serpstat and other sources for different fields, business areas, and types of companies, conducts surveys of respondents, interviews experts, and analyzes results. In the process, she creates content for SEOs and digital marketers based on extensive search data.