Madita combines her background in psychology (M.Sc.) with 10 years of market research expertise to generate deep and strategic insights. She started her career at Ipsos, running traditional brand and ad tracking studies for global brands across various industries including CPG, fashion, media and tech. At quantilope, Madita spearheads the development, implementation and continuous improvement of innovative tracking solutions, fueled by her belief that tracking can be both fun and actionable. Her mission is to transform the way we do tracking by leveraging automation, the latest scientific thinking and a dynamic mix of human and artificial intelligence.