Elizabeth is the Head of Social Media at Attwells Solicitors and a TikTok Specialist. She started working at Attwells Solicitors in 2021 after working in sales in the travel industry for 3 years.
Elizabeth started the firm’s TikTok account because they found it difficult to attract new employees and to get young people interested in the legal profession.
They also wanted to use the platform to revamp and modernize their brand image and build a community. Since they have started the account, they’ve experienced a huge increase in demand for our vacancies and apprenticeship scheme and the content has gone viral 13 times.
The account has also massively increased the organic number of visitors to their website and their brand awareness has skyrocketed. Last year they were shortlisted for the ‘Best Early Talent Recruitment Campaign’ at the People In Law Awards. The account recently hit 12,000 followers and their top two performing videos have a combined total of 20,300000 million views and 21,45000 million likes.