Sonia Summers

Beauty Barrage Founder & CEO

Sonia Summers is a beauty maverick who has disrupted he antiquated beauty sales model. Leveraging her unprecedented breadth of industry experience to transform beauty brands into market leaders. Sonia began her career working in-house for global powerhouses like Avon where her team at “mark” won WWD’s highly coveted “Best Executed Brand Launch” award in 2014, and Valeant Pharmaceuticals – where she created a retail strategy for Kinerase Skincare by leveraging Courtney Cox catapulting the brand to the top spot at Sephora. In 2015 she launched Beauty Barrage, an outsourced sales management agency complete with a highly successful and modern field team – helping to create signature experiences and a "human touch" at retail.