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Name
Tom Gierasimczuk
Title
Vice President, Communications
Bio
Tom is an award-winning journalist and marketer with a proven record of developing multi-platform, editorially driven marketing strategies that engage audiences and infuse brand communication with a sense of purpose and utility.
He leads Resonance Consultancy’s marketing, communications and thought-leadership content to drive new business, client retention, audience engagement, and brand influence.
Tom’s experience in the travel and tourism industry ranges from launching an adventure travel outfitter in South America with a global clientele, to leading WestJet Airlines’ inflight magazine and destination content, for which he received ‘Editor of the Year’ honors in 2010. At Rogers Media, Tom led the Marketing Group and Marketing Magazine, Canada’s largest advertising, PR and media resource. As Publisher and GM of Vancouver magazine and Western Living, Tom transitioned legacy brands struggling with online engagement and revenue into lean, daily audience-first resources focused on vital journalism, creative services and event activation.
His writing and insights about marketing, tourism and place branding have appeared in The New York Times, Entrepreneur, The Globe and Mail, and many other outlets.
He leads Resonance Consultancy’s marketing, communications and thought-leadership content to drive new business, client retention, audience engagement, and brand influence.
Tom’s experience in the travel and tourism industry ranges from launching an adventure travel outfitter in South America with a global clientele, to leading WestJet Airlines’ inflight magazine and destination content, for which he received ‘Editor of the Year’ honors in 2010. At Rogers Media, Tom led the Marketing Group and Marketing Magazine, Canada’s largest advertising, PR and media resource. As Publisher and GM of Vancouver magazine and Western Living, Tom transitioned legacy brands struggling with online engagement and revenue into lean, daily audience-first resources focused on vital journalism, creative services and event activation.
His writing and insights about marketing, tourism and place branding have appeared in The New York Times, Entrepreneur, The Globe and Mail, and many other outlets.
