Dan Chichester

Chief Experience Officer, Ogilvy Health

We'll be discussing how healthcare providers are bringing their solutions forward. And this isn’t just “big pharma makes $” stuff. Healthcare marketers do their work because they honestly believe in their medications and compounds. So, how do they explain/communicate about new drugs and devices when sales forces, medical meetings, etc. have been impacted by the coronavirus. There are considerations about how to create new virtual meeting spaces, including game-like interfaces, or utilizing platforms that might have been originally created for virtual museum tours; VR get-togethers; AR “characters” who can create a presence in “your” space, for a key opinion leader visit; or a shift to more touch-less or voice interfaces when we get back to the real world. Additionally, how do you GET to those ideas in the first place? How do you work with teams, remotely, to inspire, steer idea generation, etc.

Dan is a writer, strategist, and creative consultant. He creates stories that inform, involve and entertain audiences to help people and companies build strong, strategic narratives around their brands, products and services at Ogilvy Health, which delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum.