Lenna Garibian is a director of customer success at Knit, where she helps clients translate research into strategic business value. She brings more than 15 years of experience spanning insights, brand strategy and business growth. Prior to Knit, she held leadership roles at Suzy, Red Lantern Strategy and C Space, partnering with leading brands to understand consumer psychology and behavior to build better products, brand strategies and customer experiences. Her qualitative research background includes jobs-to-be-done methods, the study of emotion and linguistic analysis, with a particular focus on synthesis storytelling.