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Name
Elif Guvencer
Title
VP, Advisory
Bio
Elif is a Vice President within RepTrak EMEA Advisory Services, and has been leading the reputation journey of some of RepTrak’s biggest accounts in the region. Elif started out in communication agencies, Ogilvy and Edelman where she looked after global brands including airbnb, Sony, adidas, Bosch Home Appliances. Elif has a deep understanding of corporate brand creation, communications, public affairs and reputation management across global markets. She also has led interregional projects marrying SEO (search engine optimization), analytics and other digital practices with communication in order to transform corporate reputation and consumer insights tracking for global companies.
