As President at 5W Public Relations, Dara oversees 5W's Consumer Practice, which includes Beauty & Grooming, Health & Wellness, Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Mom & Baby, and Consumer Packaged Goods. Under her leadership, the teams run award-winning campaigns for clients like the WNBA, It’s a 10 Haircare, Sparkling ICE, Zappos, Jane Iredale, Bowlmor, Welch's Fruit Snacks, Ashley Stewart, among dozens of others. With 20-plus years of public relations experience, Dara is a seasoned practitioner in consumer brand publicity, as well as developing successful strategic media campaigns around large-scale events. In 2019, Dara was the winner of a silver Stevie Award in the Maverick of the Year category by the Stevie Awards for Women in Business. She has also been honored as a Game Changer by Ragan’s Top Women in Communications Awards.