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Name
Nirupam Sarkar
Title
Head of Marketing
Bio
Nirupam is a qualified Marketing professional with experience in Strategic Market Management, Branding, Communication, Alliance/ Partner Marketing, Channel and Sales enablement, Project Management. He has a track record of working through challenging and ambiguous marketing ecosystem and changing marketing functions. In a world of rapidly shifting technologies, Nirupam strongly believes the objective of Marketing is not trying to sell, instead to help customers buy.
Currently Nirupam is the Marketing Head for Europe at Digitate which is a TCS venture. Over the years he has managed and led various marketing functions across Marketing strategy and planning, Alliance and Partner Marketing for Enterprise Applications, Channels, Communication and branding for Midmarket segment, Market Analysis, Pipeline Management and Marketing Operations and Project Management during my stint with IBM Global Business Services, IBM Software Group and TCS Marketing and account team.
His main interest is to work on transforming business strategy into executable Marketing actions with measurable outcome. Nirupam cherishes the multi-cultural and multi lingual atmosphere I work in and thrive to lead integration and effective collaboration.
Currently Nirupam is the Marketing Head for Europe at Digitate which is a TCS venture. Over the years he has managed and led various marketing functions across Marketing strategy and planning, Alliance and Partner Marketing for Enterprise Applications, Channels, Communication and branding for Midmarket segment, Market Analysis, Pipeline Management and Marketing Operations and Project Management during my stint with IBM Global Business Services, IBM Software Group and TCS Marketing and account team.
His main interest is to work on transforming business strategy into executable Marketing actions with measurable outcome. Nirupam cherishes the multi-cultural and multi lingual atmosphere I work in and thrive to lead integration and effective collaboration.
