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Name
Charlotte Knight
Title
CEO and Founder, Lottie London, Ciate London and Skin Proud
Bio
Charlotte Knight has never been one to fit the traditional mold of a businesswoman. Across her now 20-year career within the beauty industry, Knight has garnered international acclaim for her creative vision and innovation, as she continues to reach new heights globally with new to market and trend-setting formulas. Now, she stands at the helm of three global beauty forces; Ciaté London, Lottie London, and Skin Proud. Charlotte has grown her first brand, Ciaté from a ground-breaking innovator in nail art, polish, and treatments, into a global color cosmetics giant. From the MUA favorite, Dewy Stix to the world’s first transforming Glitter Flip Liquid Lipstick that broke the internet, Ciaté has earned a cult- status as a coveted indie brand, winning over 25 beauty awards around the world since its launch. Knight’s portfolio of boundary-breaking brands further expanded in 2014 with the launch of Lottie London, providing affordable and accessible high-street cosmetics to the digitally engaged millennial and Gen-Z consumer. Proving her unrivaled expertise in forecasting, Charlotte broke-away from the more traditional methods of product development. Lottie London’s offering is primarily influenced by the emerging trends found through its audiences’ leading source of inspiration: social media. With her fierce determination and fearless spirit, Charlotte is a truly ambitious woman. Whilst the world moved into unprecedented social and economic uncertainty, with the emergence of the 2020 COVID-19 pandemic, Knight was preparing to make one of her biggest, and potentially boldest, moves yet. Tapping into the immense consumer demand for skincare - a sector of the industry that was seeing triple-figure growth pre-
pandemic - Skin Proud was launched in the Spring of 2020, the same month that the global lockdown began. Skin Proud is more than just a skincare brand - it seeks to change perceptions about what skin should be and encourage realistic representations of skin. Charlotte pivoted to the Gen-Z audience’s demand for a brand that has founding values and drive beyond just product - to change perceptions of ‘real skin’.
pandemic - Skin Proud was launched in the Spring of 2020, the same month that the global lockdown began. Skin Proud is more than just a skincare brand - it seeks to change perceptions about what skin should be and encourage realistic representations of skin. Charlotte pivoted to the Gen-Z audience’s demand for a brand that has founding values and drive beyond just product - to change perceptions of ‘real skin’.
