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Name
Walid Benchama
Title
Global Director, Shopper & Channel Insights at The Coca-Cola Company
Bio
Walid, Global Director of Shopper & Channel Insights at The Coca-Cola Company, has over 13 years of experience evenly split between insights and brand building in diverse markets, operating in Africa, Middle East, and North America. He is driven by his passion for innovative thinking, grounding business decision-making into consumer & human centricity; and the thrill in finding and developing talent. In his current role, he will jointly build and establish the futures practice in the areas of unified commerce journey understanding, channel futures and moment-of-truth behavioral approaches. Beyond work, Walid delves into creative writing, French baking, d’ auteur cinema debates, and scouting top food spots.
