Born and raised in England and of Syrian descent, Farrah Moussallati Sibai dreamed of
having a big family and becoming a lawyer, but life would show her a different path.
From enduring personal tragedies and loss at home in Syria came resilience, strength,
and determination. Finding roots with her family in her new hometown of Austin, TX,
Farrah wasn’t able to find the Mediterranean foods her family knew and loved at the
local grocery stores, and so the idea for Afia was born in 2017. Using the recipes for
falafel and kibbeh used by her family for generations, she provides customers in
America with nutritious, delicious, flavorful authentic Meditteranean food. Afia, which
launched at one Austin farmer’s market, found its first distribution at H-E-B in 2019 and
proudly became H-E-B’s Diversity Supplier of the Year. The company was named one of
the Chobani Incubator brands that same year. Afia now sells five different products at
800 different locations nationwide and distribution grew over 340% when the company
expanded to Farmhouse Delivery, Sunbasket and Walmart in the last year. On a mission
to serve the community and with the belief that all women and children have the right
to feel empowered and safe to reach their dreams, Farrah and Afia are just getting
started.