Executive Director, Destination Marketing, Herschend Family Entertainment
Bio
David West is the Executive Director of Destination Marketing for Herschend Family Entertainment HFE is the largest family-owned themed attractions company in the U.S. David is a team member of the senior marketing leadership for their flagship Amusement Parks (Dollywood in Tenn., Wild Adventures in GA., and Silver Dollar City in MO) and Aquariums (Cincinnati and Philadelphia). Previously, David was the State Tourism Director for Michigan, and oversaw the award-winning Pure Michigan campaign, as well as, the Vice President of Marketing for the Pocono Marketing Visitors Bureau in Pennsylvania. David is a graduate of the University of Michigan and Michigan State University.