Sam is the co-founder and chief operating officer at yulife, yulife is the world’s first lifestyle insurance company with a groundbreaking new life insurance proposition and a mission of of helping people to live their best lives. The company rewards its members with yucoin - the yulife currency of wellbeing - for forming positive daily wellbeing habits and yucoin can be redeemed for rewards such as Avios points, Amazon vouchers or NowTV sport passes. Sam trained as a rabbi, worked as an investor and led business development and operations at an alternative lender. He holds an MA from University of Cambridge in Material Science.